WebTrends Inc., the global web analytics leader, today launched WebPosition® 4, which now offers all of the insight necessary to optimize a web site's relevancy with search engines and achieve higher organic search positions that drive greater numbers of qualified visitors and better return on investment for a site's search marketing activities.

The reporting environment in WebPosition 4 was completely redesigned, introducing a dashboard view of critical metrics, enhanced visibility reports on paid and organic engines, and new trending capabilities. Marketers can now easily view performance over time for specific keywords and their overall search marketing effort with the Keyword Visibility Index-a high-level metric that shows a site's overall visibility for all of its targeted keywords and search engines.